The Rosette Edit

A curated mix of design, strategy, and inspiration for women building brands that feel as good as they look.

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The Site Shift Experience

You’re doing all the right things, but your website isn’t pulling its weight.

That’s where The Site Shift Experience comes in. In just one week, we’ll transform your DIY site (or scattered links) into a polished, strategic, client-converting platform.

Not just another “pretty” site. A strategic website that:
  • Books aligned clients without constant hustling
  • Sells your offers and programs, even while you sleep
  • Positions you as the go-to expert in your field
  • Gives you the confidence to launch, scale, and raise your rates

Because when your online presence finally matches your expertise, you stop second-guessing, start raising your rates with confidence, and step into the next level of growth you’ve been waiting for.

Learn More →

Just getting started?

I also offer a smaller, beginner-friendly package designed for early-stage entrepreneurs. It’s a simple, strategic website that gives you everything you need to launch with clarity and grow with confidence, no overwhelm, no fluff.

Learn More →

Free 1 Page Website Template

Freebies

Instantly upgrade from “DIY vibes” to professional, client-ready.

The Wellness Pro’s Homepage Copy Kit

Write a homepage that books clients—without sounding generic.

Kind Words from clients

From the very beginning, Annie took the time to truly get to know me and the heart of my travel agency — not just what I offer, but why I do it. She asked thoughtful questions, listened carefully, and worked collaboratively every step of the way to make sure the website captured both my brand and my personality.

The final product completely exceeded my expectations. It’s clean, modern, and beautifully designed, while still being easy for my clients to navigate. I’ve already had multiple people compliment the site and say how much easier it is to explore our travel services.

Mark @ MEMGENtravel.com

Annie was absolutely incredible to work with!
⭐️⭐️⭐️⭐️⭐️


web designer, momma,                                     & your favorite creative cheerleader.

I help ambitious women with service-based businesses finally feel seen and supported online with websites that look as professional as they feel personal.

I started this business because I was you—staying up late, Googling everything, and feeling invisible behind a DIY site that didn’t reflect the heart of my brand. I knew I had something to offer, but my website didn’t show it—and that held me back.

Now, I help women like you stop second-guessing and start showing up with confidence. Because your brand deserves to be seen. And you deserve a website that finally works for you.

This isn’t just design, which ever experience you choose that's right for you and your business, you'll get clarity, confidence, and real results.

And yes, it’s probably fueled by one too many energy drinks. (But hey, that’s how the magic happens.)

Meet Your Designer

lover of all

things pink,


designer, strategist, lover of all things pink, & your favorite creative collaborator.

I'm Annie

Frequently Asked Questions

Do I need to have everything figured out before starting my website?

Not at all—and honestly, most of my clients don’t. You don’t need a perfectly packaged offer suite, polished brand voice, or a 10-year business plan to start. What you do need is a willingness to clarify your vision, and that’s exactly what we’ll do together.

My process is intentionally designed to help you gain clarity along the way. Before we even touch the design, you’ll receive strategic pre-work that walks you through defining your ideal client, your core services, your transformation, and your brand personality. Think of it as part reflection, part business coaching, and part brand clarity—without the overwhelm.

By the time we’re ready to design, you’ll feel confident in how your business is positioned and how to communicate your value. Your website won’t just look good—it’ll be rooted in strategy that’s true to you and built to attract your dream clients.

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How long does the process take & What Does each Step Look Like?

Most websites are completed within 5–7 business days using my streamlined “Website in a Week” method. Yep—no 3-month timelines, no endless revisions, and no wondering what’s happening next.

Each day of the process is intentionally designed to keep us on track without overwhelming you. Here’s a quick peek at how the week flows:

Before: Complete intake questionnaire and gather assets and get access to prep checklist
Day 1: Strategy & Messaging 
Day 2: Branding & Homepage Design 
Day 3: Interior Pages + Site Copy 
Day 4: Edits + Mobile Optimization 
Day 5: Launch & Celebrate!


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What if I already have a website—do I really need a redesign?

That depends—does your current site actually work for you?

If your website isn’t helping you get clients, clearly communicating what you do, or reflecting the direction your business is growing… then yes, it’s probably time for a redesign. And not just for the sake of making it look better—but to make it perform better.

A strategic redesign can completely shift how your audience perceives you. It builds trust faster, improves user experience, and ensures that your site aligns with your current offers, pricing, and goals. Because when your site is outdated, unclear, or just thrown together, it can send the wrong message—making even the most amazing offers feel unpolished or uncertain.

Many of my clients come to me with sites they DIY’d early on, or ones they’ve outgrown. Maybe it was built around a past version of their business… or maybe it was never designed with strategy in the first place. That’s okay. You’ve evolved—and your site should, too.

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I’m not tech-savvy. Will I be able to use my site afterward?

Yes—100%! You don’t need to be a “tech person” to confidently use and update your website once it’s live.
One of my biggest goals is to empower you, not leave you feeling dependent or overwhelmed. That’s why, after launch, you’ll receive a personalized walkthrough video showing you exactly how to navigate your site, make basic edits, update text or images, add blog posts or resources, and more.

You’ll also get a custom handoff guide with step-by-step instructions, so even if you don’t touch your site for a while, you’ll always have a reference when you need it.

Plus, I include post-launch support in case anything comes up during those first two weeks—so you’re never left wondering what to do or who to ask.

Bottom line: your site will be beautiful and functional, and I’ll make sure you feel fully equipped to manage it with ease—without needing to hire a tech expert every time you want to change a word or upload a photo.

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Will I need to write all the copy myself?

Nope! One of the most overwhelming parts of building a website for most people is staring at a blank Google Doc wondering, “How do I even explain what I do?” That’s why I’ve built messaging support directly into my process—so you’re never left guessing what to say or how to say it.

You’ll start with guided pre-work designed to pull out your unique voice, offers, and transformation. I use that to craft compelling, clear, and conversion-driven copy that sounds like you, but more strategic. Whether it’s your homepage, about page, or services page, I make sure the words do more than fill space—they speak to the right people and guide them to take action.

Think of it as a collaboration: you provide the heart, I provide the strategy and structure to make it connect.

By the end, your site won’t just look good—it will sound like a confident, trustworthy brand your dream clients are excited to book.

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What platform do you use—and will it support my business long-term?

I design primarily on Showit—and yes, it absolutely supports your business now and as you grow.

Here’s why I love it (and why my clients do too):
Showit offers the best of both worlds—creative freedom for beautiful design and drag-and-drop ease so you can update things without ever touching code. It’s especially great for service providers, educators, wellness pros, creatives, and anyone who wants their site to feel as elevated as their brand.

It also integrates seamlessly with tools you’re probably already using—like ConvertKit, Flodesk, Calendly, ThriveCart, and WordPress (for blogging). Whether you’re just starting out or planning to scale with digital products, courses, or a client funnel, Showit can handle it.

Bonus? I set everything up for you—design, copy, backend integrations—so you’re not stuck figuring it out alone. And with the training videos I include, you’ll be confident managing your site long after we launch.

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Designing websites that turn your purpose into profit and your business into something that amplifies your life while reflecting the woman you’re becoming.