The Site Shift

Experience

More than a website. It’s your business foundation.
Brand clarity. Strategic design. Results that scale.

Let’s build it →

You’ve grown your expertise, raised your prices, and poured your heart into the work you do but your website hasn’t caught up.

The 5-day, done-for-you transformation

The Site Shift Experience is a 5-7-day, done-for-you transformation that replaces your pieced-together online presence with a strategic, conversion-optimized site that finally reflects your level of professionalism.

What if your website felt as powerful as the work you do?

  • Attract aligned clients who are ready to invest

  • Grow your list while you sleep

  • Support your programs, launches, and long-term growth

This isn’t just design. It’s messaging, strategy, and systems working together to:

If you’re ready to feel confident sharing your link again—and have a site that does the selling for you—this is your next step.

From pieced-together to polished & profitable

  • Sending people to a DIY site or link list

  • Relying on DMs to explain your offers

  • Feeling like your brand doesn’t match your expertise

Before

  • A site that books consults while you sleep

  • Messaging that makes clients say “I knew I had to work with you”

  • A powerful presence that justifies premium pricing

After

What’s Included

We start with strategy so every design, word, and layout is grounded in purpose. This ensures your site isn't just beautiful, it’s built to move your business forward.

Strategy + Clarity

Brand & Offer Clarity Questionnaire -
This questionnaire helps you (and me) clarify your niche, offers, and value so your messaging feels crystal clear and your website speaks directly to the people you're here to serve.
Branding & Website Strategy -
A personalized strategy doc that outlines your goals, ideal client, offers, and messaging so your entire site is aligned and conversion-focused from the start.
Ideal Client Clarity Worksheet/Form -
Get laser-focused on who you're speaking to and what they need to hear to say "yes" so your site resonates and builds trust instantly.
Client Journey Mapping Worksheet -
Map out the path from first click to booked call so your site flows logically, answers questions before they're asked, and leads visitors to take action.

A custom 5-page (most likely) Showit website designed to reflect your brand, showcase your offers, and convert visitors into clients without any DIY stress.

5 Page Website Build

Custom Branding *(if needed)* -
Includes a refined color palette, font suite, and wordmark logo to create a cohesive brand identity that elevates your professionalism and presence online.
Strategic Website with Done-For-You Copy -
You’ll get professionally written website copy tailored to your voice and ideal client so you can show up with confidence and sell without sounding salesy. This is done through prompts I give you to help guide me craft your message and positioning paired with the answers from the branding questionnaire.
Instagram Link Page Setup -
A branded, mobile-optimized link page that matches your site and drives traffic to your most important offers. No more Stan Store or link-in-bio chaos.
SEO Basics Setup -
Foundational SEO setup including keyword research, page titles, and meta descriptions so your site is built to be discoverable from day one.

Since this is an experience, you will be getting a streamline form of communication, explaination of design and support to continue after our design week

Client Experience

Client Welcome Portal (Trello) -
A beautifully organized project hub to keep you on track—complete with timelines, links, updates, and everything you need in one place.
Training Video Library + 14 Days Post-Launch Support -
A library of custom tutorials (plus 2 weeks of support) so you know exactly how to update and use your site without relying on a designer forever (unless you want too ;)).
Homepage Walkthrough Video -
A guided tour of your new homepage so you understand the strategy behind every section and how to use it to your advantage moving forward.

This is more than just a website, it’s your business’s foundation for long-term growth, client trust, and consistent income. You’ll walk away with a polished, conversion-optimized site that reflects your expertise, connects with aligned, ready-to-invest clients, and does the heavy lifting for you behind the scenes.

No more DIY burnout, second-guessing your messaging, or scrambling to explain your offers. Just a clear brand identity, streamlined systems, and a strategic online presence that books consultations, grows your list, and sets you up for your next level—whether that’s selling out your 1:1s, launching a new program, or growing your team.

All Delivered in 5 Days

I'm going to get you From scattered and stuck
→ to strategic, confident, and client-ready.

From DIY to Dream Site

When Allison first came to me, she had a very basic DIY website. At the start of her business, it worked just fine. But as she grew, her ideal client shifted and her messaging evolved.

Suddenly, her site didn’t fit anymore. She dreaded logging in, knowing it would take hours to rework everything and even then, it still wouldn’t look polished or strategic.

On top of that, she was struggling to clearly define her client avatar, nail her brand voice, and book consistent one-on-one clients.

"Working with Annie was one of the best decisions I’ve made for my business…She knows exactly how to blend strategy and design to create something that not only looks beautiful but actually helps you grow."
⭐️⭐️⭐️⭐️⭐️

Allison @ plantedrx.com

Before

We reimagined her entire online presence starting with strategy. Together, we clarified her client avatar and brand voice so her site could speak directly to the women she wanted to serve.

From there, I built her a custom website designed to convert, with SEO-friendly copy, a seamless flow, and a polished design that feels aligned with her mission.

To give her consistency across platforms, I also designed logos, graphics, and a custom Instagram link page that makes her social presence pop.

After

Allison finally has a polished, professional online home that feels aligned with her brand and her personality. Instead of cringing at her DIY site, she’s excited to share her new website with potential clients because it reflects the confident, fun, approachable nutritionist she’s become.

With clear messaging, consistent branding, and a custom link-in-bio page she's obsessed with, she doesn’t just feel like a business owner anymore, she feels like a legit brand. The kind of brand that not only books clients with ease but also gives off full-on influencer energy every time she shows up online.

You’ll walk away with a site that reflects your expertise, books the right clients, and supports your growth now and in the future.

Ready to shift from scattered to strategic?

Let's Do IT!

$2,000

Your Next-Level Brand Starts Here

5 days & One Powerful Transformation

Ready to Work Together? Here's How:

It’s strategic. It’s beautiful. It’s done.

01

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Tell me about your business and goals so I can make sure you’re a perfect fit for the experience.


I guide you through gathering your content (don’t worry—I'll can help with the words too). Then we prep the design direction so we’re ready to go.

I build your custom site in just 5 days. You’ll get sneak peeks and approve as we go. At the end of the week, your site is LIVE.

Apply for Your Experience →

Apply + Book Your Spot

Prep Together

Design Week Begins

Frequently Asked Questions

Do I need to have everything figured out before starting my website?

Not at all—and honestly, most of my clients don’t. You don’t need a perfectly packaged offer suite, polished brand voice, or a 10-year business plan to start. What you do need is a willingness to clarify your vision, and that’s exactly what we’ll do together.

My process is intentionally designed to help you gain clarity along the way. Before we even touch the design, you’ll receive strategic pre-work that walks you through defining your ideal client, your core services, your transformation, and your brand personality. Think of it as part reflection, part business coaching, and part brand clarity—without the overwhelm.

By the time we’re ready to design, you’ll feel confident in how your business is positioned and how to communicate your value. Your website won’t just look good—it’ll be rooted in strategy that’s true to you and built to attract your dream clients.

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How long does the process take & What Does each Step Look Like?

Most websites are completed within 5–7 business days using my streamlined “Website in a Week” method. Yep—no 3-month timelines, no endless revisions, and no wondering what’s happening next.

Each day of the process is intentionally designed to keep us on track without overwhelming you. Here’s a quick peek at how the week flows:

Before: Complete intake questionnaire and gather assets and get access to prep checklist
Day 1: Strategy & Messaging 
Day 2: Branding & Homepage Design 
Day 3: Interior Pages + Site Copy 
Day 4: Edits + Mobile Optimization 
Day 5: Launch & Celebrate!


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What if I already have a website—do I really need a redesign?

That depends—does your current site actually work for you?

If your website isn’t helping you get clients, clearly communicating what you do, or reflecting the direction your business is growing… then yes, it’s probably time for a redesign. And not just for the sake of making it look better—but to make it perform better.

A strategic redesign can completely shift how your audience perceives you. It builds trust faster, improves user experience, and ensures that your site aligns with your current offers, pricing, and goals. Because when your site is outdated, unclear, or just thrown together, it can send the wrong message—making even the most amazing offers feel unpolished or uncertain.

Many of my clients come to me with sites they DIY’d early on, or ones they’ve outgrown. Maybe it was built around a past version of their business… or maybe it was never designed with strategy in the first place. That’s okay. You’ve evolved—and your site should, too.

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I’m not tech-savvy. Will I be able to use my site afterward?

Yes—100%! You don’t need to be a “tech person” to confidently use and update your website once it’s live.
One of my biggest goals is to empower you, not leave you feeling dependent or overwhelmed. That’s why, after launch, you’ll receive a personalized walkthrough video showing you exactly how to navigate your site, make basic edits, update text or images, add blog posts or resources, and more.

You’ll also get a custom handoff guide with step-by-step instructions, so even if you don’t touch your site for a while, you’ll always have a reference when you need it.

Plus, I include post-launch support in case anything comes up during those first two weeks—so you’re never left wondering what to do or who to ask.

Bottom line: your site will be beautiful and functional, and I’ll make sure you feel fully equipped to manage it with ease—without needing to hire a tech expert every time you want to change a word or upload a photo.

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Will I need to write all the copy myself?

Nope! One of the most overwhelming parts of building a website for most people is staring at a blank Google Doc wondering, “How do I even explain what I do?” That’s why I’ve built messaging support directly into my process—so you’re never left guessing what to say or how to say it.

You’ll start with guided pre-work designed to pull out your unique voice, offers, and transformation. I use that to craft compelling, clear, and conversion-driven copy that sounds like you, but more strategic. Whether it’s your homepage, about page, or services page, I make sure the words do more than fill space—they speak to the right people and guide them to take action.

Think of it as a collaboration: you provide the heart, I provide the strategy and structure to make it connect.

By the end, your site won’t just look good—it will sound like a confident, trustworthy brand your dream clients are excited to book.

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What platform do you use—and will it support my business long-term?

I design primarily on Showit—and yes, it absolutely supports your business now and as you grow.

Here’s why I love it (and why my clients do too):
Showit offers the best of both worlds—creative freedom for beautiful design and drag-and-drop ease so you can update things without ever touching code. It’s especially great for service providers, educators, wellness pros, creatives, and anyone who wants their site to feel as elevated as their brand.

It also integrates seamlessly with tools you’re probably already using—like ConvertKit, Flodesk, Calendly, ThriveCart, and WordPress (for blogging). Whether you’re just starting out or planning to scale with digital products, courses, or a client funnel, Showit can handle it.

Bonus? I set everything up for you—design, copy, backend integrations—so you’re not stuck figuring it out alone. And with the training videos I include, you’ll be confident managing your site long after we launch.

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