Apply for Your Experience
Websites for women ready to stop blending in, step into their power, and build a business that amplifies their life.
Design your new chapter
You’ve built a business that changes lives
But the website you started with no longer reflects the transformation you deliver.
You launched with what you had and it worked for that season.
But now? It feels like it still belongs to the version of you who was just getting started.
You’ve grown. Your offers have evolved. Your vision is bigger and your impact is deeper.
You’re showing up, landing collabs, serving clients powerfully…
yet when someone asks for your website, you hesitate to share the link.
Because deep down, you know it’s not doing justice to your expertise, your growth, or the life-changing work you deliver every day.
strategic, elevated, and built for growth
But now, you're ready for
a brand and website that finally feels like you!
- Waking up to consult requests and course sales in your inbox.
- Feeling proud to send people to your site (instead of apologizing for it).
- Having a brand presence that instantly builds trust with premium clients.
- Knowing your website is doing the heavy lifting, so you can focus on serving your clients and scaling your impact.
my Site Shift Experience comes in
this is where
Learn More About the Experience
The Site Shift Experience
Services
Learn More About the Experience →
This is your turning point. Where your pieced-together website becomes a polished, strategic platform that finally does the heavy lifting for you. In just 10 days, we’ll transform your online presence from “it’ll do for now” to “this is so me,” blending strategy, storytelling, and design that actually converts. Because when your website reflects the woman you’ve become, it opens the door to the clients, confidence, and growth you’ve been working for.
The Semi Site Experience
Learn More About the Experience →
This is your one-day launch into clarity and confidence. We’ll build a simple, strategic one-page website that gives your brand a professional foundation, no overwhelm, no fluff, just everything you need to look legit, share your offers, and start attracting clients with ease. Because every big brand starts with a strong, simple beginning.
Designer's Eye Experience & TEmplates
Check Out The Shop →
This was made for the go-getters who want a designer-quality website, without the custom timeline or price tag. Choose a Showit template that’s beautiful, strategic, and easy to make your own, then elevate it with the Designer’s Eye Experience: my done-with-you upgrade where I refine your template, polish your design, and make sure every detail aligns with your brand. It’s the perfect blend of DIY freedom and designer expertise so you can launch confidently, knowing your site looks and performs like a pro built it.
Annie was an incredible website designer. Both her design abilities and her professional skills are unmatched.
Like many business owners, I am bogged down with a hundred tasks at once and actually running my business always takes priority over things like editing our website. But Annie was patient with me, pushed when she needed to push, and got everything done in a timely manner.
Boy, am I grateful! I've already recommended her to several of my friends!
Hayden @ railroadathletics.com
"Our leads have skyrocketed, our investment in Annie has already paid off."
From the very beginning, Annie took the time to truly get to know me and the heart of my travel agency — not just what I offer, but why I do it. She asked thoughtful questions, listened carefully, and worked collaboratively every step of the way to make sure the website captured both my brand and my personality.
The final product completely exceeded my expectations. It’s clean, modern, and beautifully designed, while still being easy for my clients to navigate. I’ve already had multiple people compliment the site and say how much easier it is to explore our travel services.
Mark @ MEMGENtravel.com
Annie was absolutely incredible to work with!
⭐️⭐️⭐️⭐️⭐️
The entire process was seamless. Annie listened to me, understood my vision, and turned it into something better than I could have imagined.
She’s incredibly professional, responsive, and detail-oriented. She went above and beyond, from the website to the logos to the graphics she created makes my brand feel polished, professional, and totally aligned.
If you’re on the fence about hiring a website designer, let me save you the time: hire Annie. She blends strategy and design in a way that creates real results. She’s worth every penny.
Allison @ plantedrx.com
"Annie listened to me, truly understood my vision, and turned it into something better than I could have imagined."
I design websites that turn your
purpose into profit
and your business into something that
while reflecting the
amplifies your life
woman you’re becoming
"
"
web designer, momma, & your favorite creative cheerleader.
I help ambitious women with service-based businesses finally feel seen and supported online with websites that look as professional as they feel personal.
I started this business because I was you—staying up late, Googling everything, and feeling invisible behind a DIY site that didn’t reflect the heart of my brand. I knew I had something to offer, but my website didn’t show it—and that held me back.
Now, I help women like you stop second-guessing and start showing up with confidence. Because your brand deserves to be seen. And you deserve a website that finally works for you.
This isn’t just design, which ever experience you choose that's right for you and your business, you'll get clarity, confidence, and real results.
And yes, it’s probably fueled by one too many energy drinks. (But hey, that’s how the magic happens.)
Meet Your Designer
lover of all
things pink,
designer, strategist, lover of all things pink, & your favorite creative collaborator.
I'm Annie
nurse practitioner
INTERIOR DESIGNER
TRAVEL ADVIOR
Branding + Web Design
For Golden Hearth Interiors, we crafted a brand and website that not only feels as warm and inviting as her designs—but also works hard behind the scenes to sell her services. From the ground up, we built a strategic online home for her portfolio that makes her elevated, layered interiors the star of the show. Clear messaging guides visitors through her unique styling philosophy and positions her as the go-to designer for clients craving comfort and character. Now, when potential clients land on her site, they don’t just browse—they see themselves in her work and know she’s the one they’ve been looking for.
From Vision
to Launch
nurse practitioner
INTERIOR DESIGNER
TRAVEL ADVISOR
From Vision
to Launch
Web Design
For PlantedRX, we transformed Allison’s DIY WIX site into a strategic, elevated online home that actually reflects her brand and attracts her dream clients. We clarified her client avatar, refined her messaging, and built a clean, conversion-focused website that tells the story of the transformation she delivers. Along with custom branding and a polished link-in-bio page, her new site gives her the confidence and credibility to show up as the professional she is, while still keeping her fun, approachable personality front and center.
nurse practitioner
INTERIOR DESIGNER
TRAVEL ADVISOR
From Vision
to Launch
Branding + Web Design
For MEM GEN Travel, we designed an inspiring and user-friendly website that invites visitors to dream bigger—and then actually go. Built for travel lovers of all kinds, the site guides users through curated destination ideas while highlighting Mark’s expertise in planning unforgettable, stress-free trips. Whether you're a laid-back beachgoer or an adventure-seeking explorer, this site makes it clear: you bring the vision, Mark brings the magic. With clear calls to action and tailored messaging, we turned wanderlust into bookings and helped position MEM GEN as the go-to travel advisor for meaningful, memory-filled journeys.
Here’s What Changes
You stop relying on Instagram to do everything
You stop hiding your business because your brand doesn’t feel legit
You stop undercharging because you finally look as professional as you are
You start sending your website with confidence
You start attracting clients who are aligned, ready, and excited to work with you
You start showing up fully because your online presence is finally as powerful as your purpose
Work With Me
The Rosette Way
01
I see too many websites speak only to the audience and forget the woman behind the business. I design websites that reflect your story, personality, and growth while still connecting deeply with your dream clients.
Design That Feels Like You
02
We start with clarity because just pretty doesn't pay the bills. Your message, your ideal client, your goals comes first then we design a website that’s beautiful because it’s strategic, not just because it’s pink.
Strategy Before Aesthetics
03
Your website isn’t a brochure; it’s your brand’s story. I use storytelling and psychology to turn your site into an experience that builds trust, creates connection, and inspires action.
Emotion-Led, Story-Driven Design
04
Design should feel freeing, not overwhelming. That’s why I create websites that are easy to manage, scale with you, and actually work behind the scenes, so you can spend less time tweaking and more time living.
Simplicity That Sells
05
This isn’t another agency transaction or basic handoff. It’s a one-on-one creative collaboration grounded in communication, clarity, and care, so you feel supported, seen, and excited every step of the way.
A Boutique, Heart-Led Experience
Frequently Asked Questions
Do I need to have everything figured out before starting my website?
How long does the process take & What Does each Step Look Like?
What if I already have a website—do I really need a redesign?
I’m not tech-savvy. Will I be able to use my site afterward?
Will I need to write all the copy myself?
What platform do you use—and will it support my business long-term?
Do I need to have everything figured out before starting my website?
Not at all—and honestly, most of my clients don’t. You don’t need a perfectly packaged offer suite, polished brand voice, or a 10-year business plan to start. What you do need is a willingness to clarify your vision, and that’s exactly what we’ll do together.
My process is intentionally designed to help you gain clarity along the way. Before we even touch the design, you’ll receive strategic pre-work that walks you through defining your ideal client, your core services, your transformation, and your brand personality. Think of it as part reflection, part business coaching, and part brand clarity—without the overwhelm.
By the time we’re ready to design, you’ll feel confident in how your business is positioned and how to communicate your value. Your website won’t just look good—it’ll be rooted in strategy that’s true to you and built to attract your dream clients.
back
How long does the process take & What Does each Step Look Like?
Most websites are completed within 5–7 business days using my streamlined “Website in a Week” method. Yep—no 3-month timelines, no endless revisions, and no wondering what’s happening next.
Each day of the process is intentionally designed to keep us on track without overwhelming you. Here’s a quick peek at how the week flows:
Before: Complete intake questionnaire and gather assets and get access to prep checklist
Day 1: Strategy & Messaging
Day 2: Branding & Homepage Design
Day 3: Interior Pages + Site Copy
Day 4: Edits + Mobile Optimization
Day 5: Launch & Celebrate!
back
What if I already have a website—do I really need a redesign?
That depends—does your current site actually work for you?
If your website isn’t helping you get clients, clearly communicating what you do, or reflecting the direction your business is growing… then yes, it’s probably time for a redesign. And not just for the sake of making it look better—but to make it perform better.
A strategic redesign can completely shift how your audience perceives you. It builds trust faster, improves user experience, and ensures that your site aligns with your current offers, pricing, and goals. Because when your site is outdated, unclear, or just thrown together, it can send the wrong message—making even the most amazing offers feel unpolished or uncertain.
Many of my clients come to me with sites they DIY’d early on, or ones they’ve outgrown. Maybe it was built around a past version of their business… or maybe it was never designed with strategy in the first place. That’s okay. You’ve evolved—and your site should, too.
back
I’m not tech-savvy. Will I be able to use my site afterward?
Yes—100%! You don’t need to be a “tech person” to confidently use and update your website once it’s live.
One of my biggest goals is to empower you, not leave you feeling dependent or overwhelmed. That’s why, after launch, you’ll receive a personalized walkthrough video showing you exactly how to navigate your site, make basic edits, update text or images, add blog posts or resources, and more.
You’ll also get a custom handoff guide with step-by-step instructions, so even if you don’t touch your site for a while, you’ll always have a reference when you need it.
Plus, I include post-launch support in case anything comes up during those first two weeks—so you’re never left wondering what to do or who to ask.
Bottom line: your site will be beautiful and functional, and I’ll make sure you feel fully equipped to manage it with ease—without needing to hire a tech expert every time you want to change a word or upload a photo.
back
Will I need to write all the copy myself?
Nope! One of the most overwhelming parts of building a website for most people is staring at a blank Google Doc wondering, “How do I even explain what I do?” That’s why I’ve built messaging support directly into my process—so you’re never left guessing what to say or how to say it.
You’ll start with guided pre-work designed to pull out your unique voice, offers, and transformation. I use that to craft compelling, clear, and conversion-driven copy that sounds like you, but more strategic. Whether it’s your homepage, about page, or services page, I make sure the words do more than fill space—they speak to the right people and guide them to take action.
Think of it as a collaboration: you provide the heart, I provide the strategy and structure to make it connect.
By the end, your site won’t just look good—it will sound like a confident, trustworthy brand your dream clients are excited to book.
back
What platform do you use—and will it support my business long-term?
I design primarily on Showit—and yes, it absolutely supports your business now and as you grow.
Here’s why I love it (and why my clients do too):
Showit offers the best of both worlds—creative freedom for beautiful design and drag-and-drop ease so you can update things without ever touching code. It’s especially great for service providers, educators, wellness pros, creatives, and anyone who wants their site to feel as elevated as their brand.
It also integrates seamlessly with tools you’re probably already using—like ConvertKit, Flodesk, Calendly, ThriveCart, and WordPress (for blogging). Whether you’re just starting out or planning to scale with digital products, courses, or a client funnel, Showit can handle it.
Bonus? I set everything up for you—design, copy, backend integrations—so you’re not stuck figuring it out alone. And with the training videos I include, you’ll be confident managing your site long after we launch.
back
Let’s Build Your Dream Site
You’ve got the vision.
I’ve got the process & strategy
In just 10 days, you’ll go from scattered and stuck to polished and proud with a website that brings clarity, confidence, and growth.
Work With Me
